Catch The Trend

Effec­tive Date: July 07, 2025

We oper­ates TrendCatchy.com, news aggre­ga­tion and com­men­tary web­site. This Pri­va­cy Pol­i­cy explains how we col­lect, use, dis­close, and pro­tect your per­son­al infor­ma­tion in accor­dance with applic­a­ble laws and Google AdSense poli­cies.

1. Information We Collect

1.1. Per­son­al Infor­ma­tion You Pro­vide:
We may col­lect infor­ma­tion you sub­mit direct­ly, such as your name and email address when you sub­scribe to our newslet­ter or con­tact us.

1.2. Auto­mat­ic Data Col­lec­tion:
When you vis­it our site, we auto­mat­i­cal­ly col­lect cer­tain infor­ma­tion about your device and brows­ing activ­i­ty, includ­ing:

• IP address
• Device type and oper­at­ing sys­tem
• Brows­er type and ver­sion
• Pages viewed and links clicked
• Refer­ral URL and exit pages
• Date and time stamps

1.3. Cook­ies and Sim­i­lar Tech­nolo­gies:
We and our third-par­ty part­ners use cook­ies, web bea­cons, and sim­i­lar track­ing tech­nolo­gies to rec­og­nize you, remem­ber your pref­er­ences, and per­son­al­ize con­tent and ads. Cook­ies may include:

• Ses­sion cook­ies (delet­ed when you close your brows­er)
• Per­sis­tent cook­ies (remain on your device until you delete them)
• Third-par­ty adver­tis­ing cook­ies used by Google AdSense and oth­er ad net­works to serve per­son­al­ized ads across the web.

2. How We Use Your Information

2.1. Pro­vide and Improve Ser­vices:
To deliv­er news con­tent, opti­mize site per­for­mance, and enhance user expe­ri­ence.

2.2. Per­son­al­iza­tion and Ana­lyt­ics:
To ana­lyze usage pat­terns, tai­lor con­tent, and under­stand audi­ence inter­ests via Google Ana­lyt­ics and sim­i­lar ser­vices. We use “com­mer­cial­ly rea­son­able efforts” to obtain any required con­sent before plac­ing or access­ing cook­ies on your device.

2.3. Adver­tis­ing:
To serve inter­est-based adver­tise­ments through Google AdSense and oth­er ad net­works. These net­works may col­lect infor­ma­tion about your vis­its to mul­ti­ple sites to pro­vide rel­e­vant ads.

2.4. Com­mu­ni­ca­tion:
To send newslet­ters, respond to inquiries, and noti­fy you about updates or pro­mo­tion­al offers (you may opt out at any time).

3. Third-Party Disclosure

We may share your infor­ma­tion with:

• Ser­vice Providers: Ven­dors who per­form ser­vices on our behalf (e.g., host­ing, ana­lyt­ics, email deliv­ery).
• Adver­tis­ing Part­ners: Google AdSense and oth­er ad net­works that serve ads on our site and may col­lect device and cook­ie data for ad per­son­al­iza­tion.
• Legal Com­pli­ance: Author­i­ties when required by law or to pro­tect our rights, prop­er­ty, or users’ safe­ty.

4. Google AdSense and Cookies

As an AdSense pub­lish­er, we com­ply with Google’s AdSense Online Terms of Ser­vice, which require us to main­tain a clear­ly labeled, eas­i­ly acces­si­ble Pri­va­cy Pol­i­cy that dis­clos­es use of cook­ies, device-spe­cif­ic infor­ma­tion, and oth­er infor­ma­tion col­lect­ed or accessed on users’ devices. You can man­age or dis­able per­son­al­ized ads by vis­it­ing Google’s Ads Set­tings or opt out of third-par­ty cook­ies for inter­est-based adver­tis­ing .

5. User Rights and Choices

5.1. Cook­ie Man­age­ment:
You can set your brows­er to refuse cook­ies or alert you when cook­ies are being sent. How­ev­er, some fea­tures of our site may not func­tion prop­er­ly if cook­ies are dis­abled.

5.2. GDPR Rights (EU Users):
If you are locat­ed in the Euro­pean Eco­nom­ic Area, you have the right to:

• Access your per­son­al data
• Rec­ti­fy inac­cu­rate infor­ma­tion
• Erase your data (“right to be for­got­ten”)
• Restrict or object to pro­cess­ing
• Data porta­bil­i­ty
• With­draw con­sent at any time

To exer­cise these rights, please con­tact us at privacy@trendcatchy.com.

5.3. CCPA Rights (Cal­i­for­nia Res­i­dents):
Cal­i­for­nia res­i­dents may request:

• Dis­clo­sure of per­son­al data col­lect­ed
• Dele­tion of per­son­al data
• Opt-out of sale of per­son­al data (we do not sell per­son­al data)
• Non-dis­crim­i­na­tion for exer­cis­ing CCPA rights

Sub­mit requests to privacy@trendcatchy.com with “CCPA Request” in the sub­ject line.

6. Data Security

We imple­ment appro­pri­ate tech­ni­cal and orga­ni­za­tion­al mea­sures to pro­tect your per­son­al infor­ma­tion against unau­tho­rized access, alter­ation, dis­clo­sure, or destruc­tion. How­ev­er, no method of trans­mis­sion over the Inter­net is 100% secure.

7. Children’s Privacy

Our ser­vices are not direct­ed to chil­dren under 16. We do not know­ing­ly col­lect per­son­al infor­ma­tion from chil­dren under 16. If we become aware that we have col­lect­ed infor­ma­tion from a child under 16, we will delete it prompt­ly.

8. International Transfers

Your infor­ma­tion may be trans­ferred to and processed in coun­tries oth­er than your coun­try of res­i­dence. We will ensure appro­pri­ate safe­guards are in place to pro­tect your data in accor­dance with applic­a­ble law.

9. Changes to This Policy

We may update this Pri­va­cy Pol­i­cy to reflect changes in our prac­tices, tech­nolo­gies, legal require­ments, or adver­tis­ing part­ners’ poli­cies. The effec­tive date will be revised accord­ing­ly. We encour­age you to review this page peri­od­i­cal­ly.

10. Contact Us

For ques­tions or requests regard­ing this Pri­va­cy Pol­i­cy, please con­tact:
Email: privacy@trendcatchy.com

By using TrendCatchy.com, you agree to the col­lec­tion and use of your infor­ma­tion as described in this Pri­va­cy Pol­i­cy.