Airtel Unveils Landmark Offer: 12 Months Free Perplexity Pro Subscription for All Users

Bharti Airtel Empowers 360 Million Subscribers with Premium AI Access at No Cost

New Del­hi, July 18, 2025 — Bhar­ti Air­tel, one of India’s lead­ing tele­com providers, has announced a ground­break­ing part­ner­ship with Per­plex­i­ty, an advanced AI search and answer engine. In an unprece­dent­ed move, Air­tel is offer­ing its entire sub­scriber base—over 360 mil­lion mobile, broad­band, and DTH customers—a com­pli­men­ta­ry 12-month Per­plex­i­ty Pro sub­scrip­tion, typ­i­cal­ly val­ued at ₹17,000 per year.

What Is Perplexity Pro?

Per­plex­i­ty is a state-of-the-art AI-pow­ered plat­form deliv­er­ing fast, accu­rate, con­ver­sa­tion­al respons­es to search queries. The Pro ver­sion takes it fur­ther, pro­vid­ing:

• Up to 300 AI-pow­ered search­es per day
• Access to advanced AI mod­els: includ­ing GPT‑4.1 and Claude
• Choice of spe­cif­ic large lan­guage mod­els for unique needs
• File upload and analy­sis: Sum­ma­rize, research, and extract insights instant­ly
• Image gen­er­a­tion: Cre­ate images from text prompts
• Per­plex­i­ty Labs: Exclu­sive tools for cre­at­ing spread­sheets, web apps, dash­boards, and more—all dri­ven by AI.

How to Claim the Free Perplexity Pro Offer

All Air­tel cus­tomers, regard­less of ser­vice type (Pre­paid, Post­paid, Wi-Fi, DTH), can acti­vate their com­pli­men­ta­ry sub­scrip­tion:

1. Open the Air­tel Thanks App
2. Nav­i­gate to the Rewards and OTTs sec­tion
3. Locate the “Per­plex­i­ty Pro” ban­ner
4. Tap “Claim Now” and fol­low the prompts to pro­ceed
5. Log in to your Per­plex­i­ty account or cre­ate one to final­ize acti­va­tion

Note: The free Pro sub­scrip­tion is valid for 12 months from the date of acti­va­tion. Once expired, users need to pur­chase it sep­a­rate­ly.

Why Airtel’s AI Partnership Matters

• First-of-its-kind in India: This marks Perplexity’s debut tie-up with a tele­com giant in the coun­try, sig­nal­ing a sig­nif­i­cant leap in democ­ra­tiz­ing access to high­ly capa­ble AI tools for mil­lions.
• For every­one: Stu­dents, pro­fes­sion­als, home­mak­ers, and busi­ness­es all ben­e­fit from smarter search, cre­ativ­i­ty tools, and pro­duc­tiv­i­ty enhance­ments at zero addi­tion­al cost.
• Strate­gic push: The move is seen as Airtel’s effort to accel­er­ate India’s AI adop­tion, giv­ing every­day users pro­fes­sion­al-grade tools for learn­ing, research, and pro­duc­tiv­i­ty.

“This first-of-its-kind Gen-AI part­ner­ship in India is focused on help­ing our cus­tomers nav­i­gate the emerg­ing trends in the dig­i­tal world with con­fi­dence and ease.”
— Gopal Vit­tal, Vice Chair­man & Man­ag­ing Direc­tor, Bhar­ti Air­tel

“This part­ner­ship is an excit­ing way to make accu­rate, trust­wor­thy, and pro­fes­sion­al-grade AI acces­si­ble to more peo­ple in India.”
— Aravind Srini­vas, Co-founder & CEO, Per­plex­i­ty

The Bottom Line

Airtel’s bold ini­tia­tive posi­tions India at the fore­front of AI access, putting pow­er­ful gen­er­a­tive tools into the every­day lives of mil­lions. The free 1‑year Per­plex­i­ty Pro sub­scrip­tion could rede­fine how Air­tel users search, learn, work, and create—ushering in a smarter dig­i­tal future for all